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Brand and branding is possibly the most misunderstood advertising and marketing concept in small to medium sized business today. A brand isn’t a logo, a letterhead or a website. A brand is a promise. It’s emotive and it must be honest and true. Branding is not marketing. Rather it is an integral part of your marketing strategy. It’s also an important part of how you interact with clients, prospects, vendors, employees, and anyone else with whom you come in contact. Branding creates an image. In today’s busy, fast-paced market it may be harder for companies to stand apart from the masses, but the combination of the worldwide web and advancing technology has made it easier then ever to touch clients and customers. When it comes to brand, part of it is being unique, having something that sets you apart from the competition is important. What’s even more important it brand consistency and impact. Like building a home, a business needs a solid brand foundation.

A solid brand foundation, along with a solid business plan becomes the definitive road map, guide and operations manual for a business. Too many, the need for this may be incredibly obvious but it’s not uncommon many companies struggling their way through the nebulous world of business and marketing without being able to answer some of the basic and essential question about their business and business philosophy.

What do you do?
Who are your advocates?
How do you behave?
What are you like?
What makes you unique?

If you are not yet targeting the Spanish speaking market, you are missing out on a $1 Billion USD market – and that’s just in the US. Recent census reports that there are currently 50 million Latinos living in the US. Latinos are the fastest growing ethnic group in the United States and their purchasing power is quickly approaching $1 Billion US Dollars. On average, Latinos tend to spend more on online purchases and they are one of the fastest segments to get “wired”. The Spanish speaking market in the United States has become so important that Google has created a specialist team to focus on Latinos in the US.

One of the fastest and least expensive ways to reach Spanish speaking markets in the US and around the globe is to translate your website. Do not make the mistake of thinking that an online free translator can get the job done. Investing in a professional website translation can do wonders for your business and put you way ahead of your competition. Competition for online keywords in Spanish is still relatively low, so you can reach a whole new set of customers for a relatively small investment. Just imagine tapping into a market your competitors haven’t even considered! It is well known among marketers and advertisers that Spanish speaking customers are very loyal to brands, so to establish your company as one that caters to the Spanish speaking market is a great step.

For a portal to become successful, it is important that the portal sets a certain standard for the content that will go on the website. This will help it maintain the quality on the daily basis by creating engaging content. To this end, media houses get their style guides prepared which talk about every aspect of the content that go on their portals. The style guide is then followed by all the writers/contributors of the portal. This helps the portal carve a distinct niche for itself, and form a definite image in the mind of the readers.

Benefit of having a standardized content guidelines

1. It makes it easy to convey to new and old writers about what kind of articles they have to write.
2. It builds and maintains quality.
3. By consistently providing articles written from a certain point of view, the guidelines will help audience build realistic expectation from the portal. Thus, meeting the standard will not be difficult, and nor will be keeping audience engaged.
4. New writers will find it easy to understand the tone of the portal.
5. Readership of the portal will not get affected if establish writers leave, as new ones can easily take their place.

What all should be there in the content guidelines?

1. Profile of an ideal reader.
2. The tone of articles
3. Mood an article should create.
4. Writers’ guidelines to bring consistency to the article published on the website.
   1. Guidelines for topic selection.
   2. Guidelines for research and source identification
   3. Guidelines for grammar consistency
   4. Guidelines of keyword usage
5. Image inclusion guidelines and sources from where we can take images for articles without dragging the website in any legal suit.

1. Style guide for all the articles that will deal with the following issues.
   1. Grammar

SEO stands for Search Engine Optimization. Implementing a solid SEO plan for your company’s website is a great way to succeed in the world of online business. Back linking plays an important role in where Google will place your site in organic results. In addition to Google, SEO also helps to improve the visibility of your website on other search engines like Yahoo, Bing etc.

With the help of various link-building techniques, we can ensure Google that a website is really very popular and a lot of traffic is coming to it. That is the core of search engine optimization: it’s essentially peer-reviewed endorsements. If you’re in the shoe business, and Nike is linking to your website, Google will naturally assume that you’re a serious player in the shoe business. Likewise, if dozens of less shoe-focused websites link to your shoe site, Google will place you higher in their organic search results.

In SEO, various strategies are used which help to grow business by converting website website traffic to paying customers. Both on-page SEO and off-page SEO management is necessary to increase organic website traffic. On-page SEO indicators can include meta descriptions, meta tags, headers, on-site copy, and more. Off-site indicators are things like back links to your site. Back links can come from forums, other websites, social media, article posting, and more.

Keywords play a vital role in any SEO campaign’s success. Keyword management is paramount. Search engines will reward you for choosing the right keywords for your website. Link building means more than just increased web traffic, however. Combining link building and keyword management is the key. Seek out stable results. Fleeting success does not count in the SEO game. Get on top – and stay on top. Once your website establishes SEO dominance, increased traffic is sure to follow.