Magic 2 USA

If you are not yet targeting the Spanish speaking market, you are missing out on a $1 Billion USD market – and that’s just in the US. Recent census reports that there are currently 50 million Latinos living in the US. Latinos are the fastest growing ethnic group in the United States and their purchasing power is quickly approaching $1 Billion US Dollars. On average, Latinos tend to spend more on online purchases and they are one of the fastest segments to get “wired”. The Spanish speaking market in the United States has become so important that Google has created a specialist team to focus on Latinos in the US.

One of the fastest and least expensive ways to reach Spanish speaking markets in the US and around the globe is to translate your website. Do not make the mistake of thinking that an online free translator can get the job done. Investing in a professional website translation can do wonders for your business and put you way ahead of your competition. Competition for online keywords in Spanish is still relatively low, so you can reach a whole new set of customers for a relatively small investment. Just imagine tapping into a market your competitors haven’t even considered! It is well known among marketers and advertisers that Spanish speaking customers are very loyal to brands, so to establish your company as one that caters to the Spanish speaking market is a great step.

Strong communication is critical in any type of business situation. It is vitally important to spend the time planning, as much as you spend the time executing the communication. Remember that every interaction is a chance to make a good impression. Whether you are writing an email, leaving a voice message, presenting an important topic or writing a deck/presentation, it is important to follow some easy steps to ensure that you are on the right path of success.

1. Determine your goal(s) or objective(s).
a. What do you want to convey?
b. Are you trying to sell something or influence someone?
c. How are you going to know if you were successful?
TIP – all communication should have a goal, figure out what your goal is.

2. Understand the audience/client, etc.
a. Who is the audience?
b. What does the audience care about?
c. What may be their objections? How are you going to handle that?
d. Why should the company or internal resource care about what you are saying?
TIP – Google the company/organization and search the person on LinkedIn. You will get great feedback and understand a lot about the audience.

3. Draft your communication.
a. What will it say?
b. How long should it be?
c. What will it look like?
d. What is your money page? This is the page that holds all of the key information to influence your audience.
TIP – draft out your slides on a blank piece of paper or whiteboard. This way you can think strategically about what you are doing.
TIP 2 – if communicating via email, keep it short and to the point. Draft your email THEN type in the email addresses, this will ensure you don’t hit send by accident. Highlight key points you want the reader to review.