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Promotional Pens – How to Choose the “Write” One for Your Business

Everyone needs to write at work. Receptionists must take messages for other staff members. Contracts need to be signed. Inventory must be categorized. Most important, paychecks must be endorsed. Computers have eliminated some hand writing procedures, but pens are still in full force in the workplace.

The pen selection from promotional product companies is enormous. They can be basic and businesslike, or they can be crazy and whimsical. The promotional pen you choose is up to you. What image do you want your pen to portray? You can still be a respectable business and have fun with unusual promotional pens.

Economy
The least expensive pens have a cap that is removable from the pen itself. Make sure your company printing is on the pen and not the cap because the caps are often misplaced. These pens are usually the ones left behind because the ink is not protected and no one wants leaking on their shirt pocket or in their bag.

Click Pens
A retractable ink barrel pen is a better choice. No caps too loose and they usually contain a better quality of ink. Black ink is preferred for most companies but blue ink is often acceptable. A pocket clip is standard on most models. Plastic printed pens often have the option of a two-tone design. This makes designing and printing with your company colors an easy task. Your company pens will surely be noticed if you select the bright neon colors. If your budget allows a higher quality pen for advertising, check out the options with metal designs. Rubber grip tips are favored by people who write all day.

Classic Pen and Pencil Sets
For gift giving you can recognize your outstanding employees and most important clients with a custom engraved silver pen and pencil set.

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Top 10 Tips for Creating a Successful Dental Advertising Newsletter

Creating a dental newsletter is a leading dental advertising technique, not only because it keeps the practice’s name regularly in front of current patients, but because a newsletter can increase referrals, increase brand awareness, create stronger practice/patient relationships, improve patient satisfaction and loyalty, and improve lifetime-value of clients. Read on to learn the top ten tips for creating your own dental advertising newsletter.

1. Do Your Research

A big blunder many people make is to just dive into making the dental advertising newsletter. It’s important to do your research – what kind of patients do you have? What is their main demographic? Who is the main decision maker in most households? You can also study newsletters from other dental practices and companies to get ideas on what type of newsletter you’d like to create.

2. Pick a Name

Instead of picking a generic name like “Dr. Smith’s Dental Newsletter,” be creative when choosing a name for your dental advertising newsletter. Clever names make the newsletter sound more fun to read and improve its marketability. Examples include: “Nothing but the Tooth,” “The Brush & Floss Daily News,” or the “Periodontal Periodical.” Have fun with it and your patients will too!

3. Avoid Advertorials

Although technically an advertising vehicle, your newsletter is should incorporate education and be informative to your patients. If the articles in your newsletter are well-written and personal, they will engage your clients and accomplish the goal of the newsletter – to create a stronger relationship with your patients.

4. Don’t Rely on the Internet

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