Magic 2 USA

For a portal to become successful, it is important that the portal sets a certain standard for the content that will go on the website. This will help it maintain the quality on the daily basis by creating engaging content. To this end, media houses get their style guides prepared which talk about every aspect of the content that go on their portals. The style guide is then followed by all the writers/contributors of the portal. This helps the portal carve a distinct niche for itself, and form a definite image in the mind of the readers.

Benefit of having a standardized content guidelines

1. It makes it easy to convey to new and old writers about what kind of articles they have to write.
2. It builds and maintains quality.
3. By consistently providing articles written from a certain point of view, the guidelines will help audience build realistic expectation from the portal. Thus, meeting the standard will not be difficult, and nor will be keeping audience engaged.
4. New writers will find it easy to understand the tone of the portal.
5. Readership of the portal will not get affected if establish writers leave, as new ones can easily take their place.

What all should be there in the content guidelines?

1. Profile of an ideal reader.
2. The tone of articles
3. Mood an article should create.
4. Writers’ guidelines to bring consistency to the article published on the website.
   1. Guidelines for topic selection.
   2. Guidelines for research and source identification
   3. Guidelines for grammar consistency
   4. Guidelines of keyword usage
5. Image inclusion guidelines and sources from where we can take images for articles without dragging the website in any legal suit.

1. Style guide for all the articles that will deal with the following issues.
   1. Grammar

Executive teams invest a lot of time and capital creating, designing and producing an annual report to communicate their company’s prior year’s results. For many companies, the annual report is the most expensive marketing expenditure that a company will have all year. Consequently, the report should reflect the best planning and thought processes available to the company. Because the annual report is a dominant information source for investors, lenders, employees, and prospective talent, information should be relevant to the readers and clearly presented.

Below are five tips to follow that will improve your annual report:

1. Accurately reflect the values of your company. This point seems to be painfully obvious, but it is amazing when you review a lot of annual reports that many companies fall short in this area. For example, if a company has innovation as one of its core values, its annual report should highlight this area in some way. SAS does a great job in highlighting their incredible efforts in providing an outstanding workplace environment for their employees. This is important to them on a daily basis and it is well reflected in their annual report.

1. Match your brand’s style guide. Do not use the annual report to introduce a new funky font or color scheme. It is best to keep the report consistent with your total brand image. A major soft drink company’s annual review shows the trademarked iconic bottle throughout their report and includes a graphic representation of the bottle in their financial summaries.