How to Stop Missing Out on a $1 Billion Dollar Market by Translating Your Website
If you are not yet targeting the Spanish speaking market, you are missing out on a $1 Billion USD market – and that’s just in the US. Recent census reports that there are currently 50 million Latinos living in the US. Latinos are the fastest growing ethnic group in the United States and their purchasing power is quickly approaching $1 Billion US Dollars. On average, Latinos tend to spend more on online purchases and they are one of the fastest segments to get “wired”. The Spanish speaking market in the United States has become so important that Google has created a specialist team to focus on Latinos in the US.
One of the fastest and least expensive ways to reach Spanish speaking markets in the US and around the globe is to translate your website. Do not make the mistake of thinking that an online free translator can get the job done. Investing in a professional website translation can do wonders for your business and put you way ahead of your competition. Competition for online keywords in Spanish is still relatively low, so you can reach a whole new set of customers for a relatively small investment. Just imagine tapping into a market your competitors haven’t even considered! It is well known among marketers and advertisers that Spanish speaking customers are very loyal to brands, so to establish your company as one that caters to the Spanish speaking market is a great step.
If your domestic sales are flat lining, translating your website into Spanish is a great way to attract attention from potential export markets like Mexico, Panama, Colombia, Spain, etc. Many companies are surprised by the orders they receive from foreign customers. You may even find potential distributors and resellers of your company’s products or services just by having your website translated into Spanish. If you are going to concentrate on selling to a certain country, make sure that your Spanish is localized and appropriate for the area. Most companies choose to use a general “Latin American” Spanish, but this is something you will want to consider before you hire someone to complete the translation.
Don’t let translation be the only thing holding you back from reaching your full potential. If you are not currently marketing to the Spanish speaking market, get started today on reaching an untapped market that could be a game changer for your business!
