Top 10 Tips for Creating a Successful Dental Advertising Newsletter
Creating a dental newsletter is a leading dental advertising technique, not only because it keeps the practice’s name regularly in front of current patients, but because a newsletter can increase referrals, increase brand awareness, create stronger practice/patient relationships, improve patient satisfaction and loyalty, and improve lifetime-value of clients. Read on to learn the top ten tips for creating your own dental advertising newsletter.
1. Do Your Research
A big blunder many people make is to just dive into making the dental advertising newsletter. It’s important to do your research – what kind of patients do you have? What is their main demographic? Who is the main decision maker in most households? You can also study newsletters from other dental practices and companies to get ideas on what type of newsletter you’d like to create.
2. Pick a Name
Instead of picking a generic name like “Dr. Smith’s Dental Newsletter,” be creative when choosing a name for your dental advertising newsletter. Clever names make the newsletter sound more fun to read and improve its marketability. Examples include: “Nothing but the Tooth,” “The Brush & Floss Daily News,” or the “Periodontal Periodical.” Have fun with it and your patients will too!
3. Avoid Advertorials
Although technically an advertising vehicle, your newsletter is should incorporate education and be informative to your patients. If the articles in your newsletter are well-written and personal, they will engage your clients and accomplish the goal of the newsletter – to create a stronger relationship with your patients.
4. Don’t Rely on the Internet
