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Sales Management Training – Lessons From Training Workshops

Sales management is probably the most important role in the sales organisation, but has typically enjoyed less organisational focus and resources than it deserves.

However, focusing on leadership, motivation, coaching and performance management can be very effective in raising the performance of the entire sales team and will typically meet all the objectives given by sales managers when they come to training programmes:

To learn the key elements of the sales management role
To develop clearer job roles, sales structures and standards of performance across the team
To create key account management and account plans
To identify how motivation works to increase performance of each individual in the team
To improve the knowledge, skills and attitudes of each salesperson
To create a team approach in order to utilise individual strengths and capabilities
To learn how coaching can improve sales skills and behaviours
To establish better measures and controls for monitoring sales activity and performance

After the training

During the training, sales managers are exposed to new thinking and new techniques, which they readily agree will make them better sales managers and will improve sales performance.

However, they need to translate what they have learned in the training programmes into new management behaviours in order to raise the overall sales performance of their sales team.

But what are the key points that will ensure that this transfer of learning takes place?

What works?

- Sharing what they have learned with the sales team
- Spending more time sales managing rather than selling
- Asking the team to think more strategically about customer importance and priorities
- Creating standards of performance and measuring each salesperson against them
- Spending time with each sales team member to find out what makes them tick
- Establishing individual coaching and personal development plans
- Involving the sales team joint projects to improve team-working and to find better ways of working

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2 Tips For Boosting The Sales Of Your Offline Business

If you want to improve your offline business’s sales and profits, then you need to know a few marketing tips that will help to soar your business into astronomical results. I would know, because the techniques that I will be sharing with you today has helped me to build a solid business, and has helped me to support myself and my family.

And I’m pretty sure you feel the same way. You didn’t open a business just to try something new. More than likely, you started your own business because there was a problem that needed to be attended to. And when launching your own business, it takes more than being an expert in your business. You need to be a “marketer” for your business.

There are all kinds of different ways that you can improve your sales and profits in your offline business. And in this article, I would like to show you some of these things. In fact, let’s take a look at a marketing strategy that will help you to improve your sales and profits in a hurry.

1) Use the free report technique

Selling products through an ad is tough. And if you’re only running a display ad or a classified ad, selling a product via these venues can cause the end of your business ventures. The best way to market via advertising is by offering some thing for free. One of my favorite free offers is the use of a free report.

Your free report should be used to teach your prospect on something, all while convincing them on buying your products and service. When using the free report method, this is known as the “2-step” method of generating a lead. The 1-step method is trying to sell your product direct through the ad. Which one do you think will be the most effective for you?

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3 Ways to Make Most of Your Ministry Marketing

Do you use the snack or full meal approach when it comes to your ministry marketing? I often encounter passionate leaders so enthused about “what they do” and how they “help the world around them” that they overload their audience with information in their marketing.

I liken it to being served a five-course meal when all I needed was a light snack. When marketing your ministry are you taking the snack or full-meal approach? Your response could be the reason you are missing the mark when it comes to marketing your ministry.

Here are my Top 3 reasons snacks are always BEST when marketing your ministry:

1. Snacks are enjoyable and easy-to-digest.

Your ministry marketing should serve as a simple way for your audience to have an enjoyable encounter with your service, product or offering.

2. Snacks are appealing and desirous.

When was the last time you thought “Oh man, so I have to eat ANOTHER snack?” If that’s what your audience thinks when they see your email, postcard, or other forms of ministry marketing-it’s time to revisit your marketing strategies.

3. Healthy Snacks are meant to prepare you for the meal-not replace it.

Does your ministry marketing prepare your audience for their next step? Like snacks, your ministry marketing messages should serve as a bridge between the meals your ministry offers. Random messages with no clear call to action, sporadic event promotions, and inconsistent communication with your audience are akin to serving junk food at your banquet table. These types of messages are sure ways to create an unhealthy relationship with those who can benefit from what you have to offer.

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Get Rich at a Low Cost and Leave a Legacy

One of the major ways through which anybody can leave a legacy is through helping the less privileged people. Many people in the world are so poor that even having one healthy meal a day is a big challenge. They can barely access the basic necessities of life such as portable water, food, sanitation, clothing, and even shelter. There are people in many parts of the world who have no access to a toilet. At the same time, millions of other people have easy access to these basics. If you are one of those people out there who have a good job or income. You can afford to have at least three meals a day, enough drinking water, proper sanitation and some clothes to cover your body and you are comfortable, please don’t take this comfort for granted. I believe you can also make a difference in another person’s life. The best way to help the less privileged people is to make sure you never become like them. You could be having a good income but you cannot guarantee that you will have it for ever. Assuming something happened and you lost your current source of income, then you would perhaps become poor like any other less privileged person.

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Appointing An Accountant To Your New Business

Once you begin your own company in South Africa, you will need to appoint an accountant to it, even if you expect things to be slow in the initial stages. A lot of individuals may perhaps be a little put off by this prospect, but it truly is not that big of a deal. Any time you appoint an accountant to a business, you one way or the other remove yourself from the ‘dream’ or idea, and all of a sudden the business turns into a ‘real’ business from the moment an accountant is assigned. All of a sudden things grow to be formalized. At the very least this is certainly the notion that we commonly have.

Mentionened above previously, for any new company, an accountant needs to be selected. Some may hear this word and instantly think that it is going to cost them thousands right from the start. This is not always true. It is vital to distinguish between an accountant and a chartered accountant or auditor. The last mentioned is needless to say a whole lot more expensive, but is only needed for larger companies with extremely elevated revenue and cash flow.

Normal accountants nevertheless, are generally a great deal less expensive and more adaptable in their methodology to your business. Their month to month fee structures usually also fluctuate from one to another. All things considered, what this amounts to is that although you will need to designate someone such as this to supervise your business activities in so far as cash flow is concerned, it doesn’t have to be an expensive exercise. Nevertheless, important to remember is that any financial officer in this capacity must have the obligatory certifications and qualifications to be able to be successfully appointed and recognized by the CIPC.

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